![]() ![]() Warm colors are soothing and creative but can feel chaotic or stressful (red, yellow, orange).The warmness or coolness of colors are also directly associated with mood. How the color is used – a dominant color versus accent – and other colors in proximity to it can have great impact.ĭesign techniques such as tint, tone, saturation and contrast make a lot of difference as well. ![]() Will they view it in a positive or negative way? How will they process they information presented? Does the mood of the project establish a connection with the mood of users in a way that creates a commonality or group feeling? ColorĬolor associations in terms of mood require a lot of context. So how does all of this impact design? Mood establishes how users will connect to a project. Mood can also happen for a group or crowd, resulting in a common mood that creates a shared emotional experience. These moods often emerge from emotional influences such as anger, fear, disgust, happiness, sadness and surprise. When you think about mood, two extremes come to mind – good and bad (or positive and negative). One common finding is that almost everyone surveyed, regardless of gender or expressed mood, preferred to view information that’s presented in a happy way. What makes mood especially interesting and important for designers is that research has shown mood influences advertising and brand attitudes. It can impact how a person thinks about everything he or she comes in contact with. Moods can change based on events, environmental factors or even by viewing something, but mood is primarily a feeling that just happens and is less intense than a specific emotion. This less defined sort of feeling often falls into the category of good or bad and last for longer periods of time than a specific emotion.
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